The Sobriquet ultra-luxury brand was conceived as an independent group of ultra-luxury Hotels, Resorts and Palaces rooted in Asian traditions of excellence.

žSobriquet  establishes the true meaning of luxury while combining this with today's conveniences of technology and the unique human touch in service of Sobriquet.

žEach of our luxury resorts is quite different in location, look, mood and experience, while leaving a distinctive impression.

Small and intimate or large and full of recreation, sometimes less is more and sometimes the choices are endless.

Madara Hotels & Resorts are contemporary first-class hotels and resorts which are inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas.

Piccolo is our entry into the Contemporary Economy and Budget value for money sector through the creation of a unified accommodation approach for it's hotels and inns divided only by the on-site extra services provided.

We strongly believe that the words "value", "budget" and "economy" can go hand in hand with quality contemporary accommodations and do not have to equal cheap.